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LUCKY TEXTILE case: HM

Categories: CASEStars: 3Stars Visit: - Release time: 2014-09-01 10:46:00
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LUCKY TEXTILE case:  HM

HM (Haynes Morris Hennes & MauritzAB0) was founded in 1947 by Erlin • send Mickelson (Erling Persson) in Sweden Vsters city. Mickelson was Erlin • faction in Sweden Sylvester Ross opened his first clothing store. It was only referred to as "ladies" (Hennes), only to sell women's clothing. In 1968 the company acquired the sales of hunting equipment and men's clothing, "Maurice • Vader Firth" (Mauritz Widforss) clothing stores, after the company started selling men's clothing.  HM 24 countries worldwide sales of clothing and cosmetics, the total number of employees more than 50,000 people. Unusually, H & M does not own a factory, he and maintain cooperation in Asia and Europe more than 700 independent suppliers.  For Chinese people, is the first to hear ZARA after that H & M's. After quickly occupied the European and North American markets, the year 2007, H & M eyeing the Chinese market as well as Asia.  This piece of land will become Orient potential H & M compete in place. Volkswagen brand will choose a year with a hot top masters cooperation;; H & M, a fashion, a perfect blend of quality and low-cost fashion brand one of many clothing companies in China, has been seen as a textbook example of the brand in general .

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